The ABBA Arena is a custom-built, temporary venue in East London's Queen Elizabeth Olympic Park, opened in May 2022 exclusively for the ABBA Voyage concert experience. Designed to house the groundbreaking digital 'ABBAtars' show, its unique architecture creates an immersive, high-tech atmosphere, offering a revolutionary blend of live performance and virtual reality. It stands as a testament to innovative theatre design for a specific, long-running production.
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Seating
- Dance FloorFull ABBA immersion, but you'll be on your feet and dancing for 90 minutes.
- Auditorium SeatingReliably comfortable with clear views, but note the lack of armrests and legroom for some.
- Dance BoothsExclusive semi-private pods for groups, with dedicated service and your own dance floor.
Dance Floor
Directly in front of the stage, the Dance Floor offers the most immersive and dynamic ABBA Voyage experience. You're encouraged to move and dance throughout the 90-minute performance.
There are no seats here, so be prepared to stand for the entire duration. Views are generally excellent and unobstructed, putting you closest to the digital avatars and stage effects.
It’s ideal if you’re seeking an energetic experience and are comfortable on your feet for an extended period.
Auditorium Seating
Arranged in a horseshoe behind the Dance Floor, the Auditorium Seating provides a comfortable, tiered experience. This stadium-style seating features a good rake, ensuring clear sightlines over the rows in front.
Seats are individual, padded, and designed for comfort, offering reasonable legroom, though without armrests. A note for plus-size patrons: this configuration can cause discomfort if adjacent seats are occupied by larger individuals.
Every seat includes an integrated cup holder. Views of the central stage, immersive digital projections, and surrounding lighting effects are excellent from most seats, as the arena was purpose-built for this show.
Unlike traditional theatres, there are no pillars or balconies to cause restricted views. Seats in higher and more lateral blocks (e.g., further back or on the extreme sides) may offer a slightly wider or more angled perspective of the overall arena and side screens, but still provide a full view of the main performance.
Accessibility seating is integrated into various sections.
Dance Booths
Elevated behind the rear seating blocks, the eight semi-private Dance Booths offer a premium group hospitality option, blending private socialization with the energy of the main auditorium. Designed as open-air pods without glass partitions, you'll remain fully connected to the collective atmosphere and acoustic clarity of the arena.
The booths come in two sizes: four ten-person booths situated between Blocks J and H, and four twelve-person booths situated between Blocks H and G. These flexible spaces accommodate both individual ticket bookings and whole group reservations.
Each booth is equipped with its own dedicated seating, private dance floor area, and dedicated bar service.
Good to know
The venue offers a range of food options before the performance and during matinee shows.
| Food Category | Menu Offerings & Dietary Specifications | Dietary Suitability |
|---|---|---|
| Gourmet Hot Dogs | Classic Dog: foot-long frankfurter, onions, mustard; Vegan Dog: plant-based frankfurter, ketchup, onions; London Dog: Cumberland sausage, Dijon mayo. | Vegetarian, Vegan options available. |
| Toasted Ciabattas | New Yorker: turkey breast, bacon, Emmental, tomato; Italian Deli: mozzarella, semi-dried tomato tapenade, olives; Parisian: brie, caramelized red onion chutney. | Vegetarian options available. |
| Sides & Light Bites | Oven-baked spiced potato wedges; Loaded wedges with hot paprika cheese sauce and crispy onions; Plant-power falafel and hummus salad bowl. | Vegetarian, Vegan, Gluten-Free options available. |
| Sweet Treats & Snacks | Crosstown Gourmet Doughnuts (various flavors); Jude’s Ice Cream tubs; Tony’s Chocolonely bars. | Vegetarian options available. |
| Matinee Specials | Warm bacon rolls; Cheese and tomato croissants; Assorted morning pastries and small cakes. | Vegetarian options available. |
See the view from your seat
SeatPlan has photographs taken from individual seats at the ABBA Arena, alongside a full seating plan and reviews from people who sat there. Worth a look before you commit to a restricted-view seat.
View seat photos and planAffiliate link — we may earn a commission, at no cost to you.
Staying nearby
The nearest hotels to the ABBA Arena, for anyone travelling in for a show rather than heading home after it.
Hotels.com affiliate links — we may earn a commission, at no cost to you. Prices and availability are shown on their site.
Facilities
Toilets
| Access. | |
|---|---|
| Dance Floor | Accessible on Dance Floor |
| Auditorium Seating | Accessible on Auditorium Seating |
| Dance Booths | Accessible on Dance Booths |
Includes a Changing Places facility. All toilets have step-free access.
Bars
Multiple bars throughout the concourse and inside the auditorium, including a Prosecco bar and the Oceanbird Lounge.
Limited space. Bags max 29.7cm x 42cm.
Location
ABBA Arena, 1 Pudding Mill Lane, London, E15 2RU
Getting there
nearest first
- 1 min
Pudding Mill Lane
DLR - 25–30 min
Stratford
ElizabethJubileeCentralDLROvergroundNational Rail
Routes 25, 86, 97, 104, 108, 158, 241, 257, 262, 276, 308, 339, 388, 425, 473 and W19 serve the area.
Step-by-step walking directions
The ABBA Arena is located near Queen Elizabeth Olympic Park, East London. The nearest station is Pudding Mill Lane on the DLR, a very short walk from the arena. Most people arrive via Stratford, the major hub for the Elizabeth, Jubilee and Central lines, the Overground and National Rail — and the easiest way from there is to stay on the DLR: Pudding Mill Lane is the very next stop, about two minutes, on any service towards Canary Wharf or Lewisham. Walking from Stratford takes around 25-30 minutes, and buses 25, 86, 97, 104, 108, 158, 241, 257, 262, 276, 308, 339, 388, 425, 473 and W19 serve the area.
