Into The Woods sells steadily and is booking to January 2027, so you can usually pick a date and a seat without racing. Monday to Thursday are the cheapest nights, topping out at £155 against £185 on Fridays and Saturdays, and preview performances are cheaper, from £25.

Groups do well: ten or more get Stalls and Royal Circle seats for £57.50, or £50 on the Accelerator Rate, Monday to Thursday. Under-30s and students pay from £25.

At the Noel Coward, the Royal Circle is the premium level, with superb elevated views and only a minor overhang. In the Stalls, the overhang clips the top of the stage from Rows N and P back. The Grand Circle is the value pick, with a steep rake but tight legroom, and the Balcony is the budget choice: highest, furthest and very tight. Seats run from £15 to £210.